With a dance tent line up of DJs and a main stage for live music, we were able to pull in an appealing mix of interesting new music and chart toppers – including huge headline sets by John Newman, Jessie Ware, James Bay, DJ Fresh, Gorgon City and Hannah Wants – to the beautiful environs of Wollaton Park, near Nottingham’s city centre.
With weekend ticket sales (£65) in line with last year’s one day visitor numbers, the future looks bright for No Tomorrow and discussions are already underway for next year’s event.
A large majority of the on-site functions were resourced by our experienced staff drawn from our ticketing, finance, marketing, promotions and award-winning venues. The ability to draw on our own staff from our Nottingham venues to manage four of the bars on site was a significant advantage to us, with the festival seeing an increased spend per head on bars from 2015.
Virtual Festivals, reviewing the event, said : ” DHP, the organisation behind the event, run a slick operation. Lots of signage and plenty of friendly security on hand makes the whole weekend run very smoothly. Queueing times for the entrance and exit are virtually non-existent, a trend which follows suit for most of the facilities inside….only praise can be given for the event’s running.”
Our Head of Festivals Ali Mclean said: “Our on-site team performed really well. The whole two days ran very smoothly, even when we had to make adjustments to deal with some unseasonably high winds. It’s great to be able to pull on our strengths as both a promoter and venue operator.
“In terms of feel, we increased the production values significantly this year, with improvements across audio, lighting, video, stages and tents. It’s a deliberately high quality offer with a boutique feel with careful curation of music, activities, food and drink across an attractive, safe and large site. We want to set the benchmark high for our audience – and we want to keep them coming back.”
The demographic was once again heavily student saturated, with plenty of interactive amusements laid on to allow the exam-fatigued the opportunity to unwind with lots of creative and fun entertainment and workshops, with the Bearded Kittens Games Arena featuring Jelly Wrestling, Tug of War, Sumo Wrestling, Limbo and Wobble Football proving very popular.
No Tomorrow follows on from the 10th anniversary in May of our metropolitan Dot to Dot Festival held across Manchester, Bristol and Nottingham which concluded with a celebration in the main hall of Nottingham’s Rock City, as Saint Raymond brought the curtain down. During his triumphant set, Saint Raymond thanked Dot to Dot and DHP Family for giving him his big break, which has seen him become part of the fabric of Dot to Dot culminating in his headline performance at this year’s event.
Next in the festival calendar for us is Splendour, the big family friendly festival that has become a firm fixture in the calendar since it kicked off in 2008. Taking place once again in Wollaton Park on July 18, the one day party is headlined by The Specials, James and Bananarama with current artists Jess Glynne and Lawson making up the diverse bill designed for cross-generational appeal.