DHP Privacy Policy

As part of providing great customer service, Daybrook House Promotions Limited and our divisions (hereafter referred to as ‘DHP Family’, ‘we’, ‘our’ or ‘us’) collect various information from you and we do this as detailed below. This privacy policy will explain the types of information we collect and what this information will be used for. If you are unsure about anything in this policy or would like any point explaining further, please email us at datamanager@dhpfamily.com.  

Just in case you’re not aware, our divisions are:
– alt.tickets (our ticketing platform)
– Rock City, Rescue Rooms, Stealth and The Bodega (our music venues in Nottingham)
– Splendour in Nottingham, Dot To Dot, Mirrors, Everywhere and Beat The Streets (our music festivals)
– Oslo Hackney, The Garage and The Grace (our music venues in London)
– Thekla (our music venue in Bristol)
– Women In Music (our event to address the gender imbalance in the music industry)

Below we have outlined the ways in which collect your information:

What information we collect Why How long do we keep this for?
Your Name (First & Last)


To send you your tickets, take payments and to give you a more personalised experience. We’ll keep this for up to 8 years after your last interaction with us. That interaction could be by booking a ticket, opening an email, signing up to our mailing list or sending us an email.
Payment Information (Bank card details & billing address)


This is passed on to a trusted third-party provider (Barclaycard) who will use it to process your payment. You can choose to save your details when creating an account with us so you don’t need to keep typing them in, but this information is encrypted to us and visible to you only. If you decide to save your card details on your account these will remain on there for as long as your account is active, however you can delete these at any time.
Address A key bit of info we need to send out your tickets! If you’ve opted in to our mailing list we’ll also use the post code you give us to send you information on gigs nearby to you. To make your ticket buying experience easier, we’ll save your address on your account if you’ve booked tickets with us before. We’ll keep this for no longer than 8 years, at which point we’ll ask you to update your information and let us know you’re still happy for us to use this.

If you’ve given us your address for a competition, we’ll use this to send you your prize and then delete the info.

Purchase history This helps us to tailor our communication so we can send you the shows and events we think you’ll be most interested in. We’ll keep this for as long as you’re on our database.
IP Address & Device type.


Like most companies we have Cookies installed on our website so that we can track visitors (this is just a small piece of code inserted into a website’s HTML). We use Cookies to target adverts at people online who have visited our website. For more information on this, you can see our Cookies policy here. We also can see information such as the device you use to access our website, and this helps to inform us on how to provide the best customer experience for you. You can clear your Cookies at any point and details of how to do this are on our Cookies policy.
Email address Your email address is used to send any necessary information for shows you have booked tickets for, for example, if there’s a cancellation or change in door time. If you have opted in to receive marketing emails from us then we’ll also use it to send you news and information about upcoming events or promotions. You can opt out of these emails by clicking the ‘unsubscribe’ button at the bottom or by emailing or writing to us with your details. We’ll keep this for up to 8 years after your last interaction with us. That interaction could be by booking a ticket, signing up to our mailing list or sending us an email.
Mobile number To send you reminders about gigs that are about to go on sale (we’ll only do this if you have requested this information) or to send you information you need to know about the show. Please note we have to pass your mobile number on to a trusted external company who send out text messages on our behalf. On sale and waiting list reminders sent via text are used one-time only unless you have opted in to receive further communication from us.
Date of birth This is to help us get a better understanding of our audience and to send you information about the gigs we think you’ll like.

By signing up to our mailing list or buying a ticket you’re confirming that you are over 13. If this is not the case, please email datamanager@dhpfamily.com to have your details removed. We also use your D.O.B to make sure we’re not sending you any promotions related to alcohol if you’re under 18.

As your D.O.B stays the same we’ll hold this information for as long as you’re opted in to our mailing lists (we’ll check in with you regularly to see that you still want to be on our database).
Musical interests So we can send you information on events that are relevant to your interests. We realise people’s interests change regularly, we’ll keep this information on file for 8 years, but you can update your preferences at any time by emailing datamanager@dhpfamily.com with your name, email address and changes in preference.
ID scanners If you head to Rock City you’ll notice that they occasionally scan your ID. This is done to prevent crime and disorder and for the protection of children from harm.


We sometimes also use this data to send you free tickets on your birthday and other big events like Christmas and New Year’s Eve.


We store this data for no longer than 5 years years but if you would like us to remove you from the system we can at your request. Please email datamanager@dhpfamily.com to request this.
CCTV Images and audio recordings


To assist in keeping members of the public, visitors, employees and contractors safe whilst on our premises.

To help reduce crime and disorder on DHP Family premises

To improve crime detection and provide evidence in legal claims or prosecutions

DHP Family has several different CCTV systems in it premises which all have a recording function which records over existing data when the storage is full. These systems are set up to record data for a minimum of 31 days in normal circumstances. Data on the CCTV systems will be deleted after 3 months if not already over written by the normal function of the CCTV system. Copies may be made of CCTV recordings and kept for 3 years when part of legal proceedings or where we have reasonable grounds to expect the will form part of legal proceedings.
Accident Records


We have a legal duty to record accidents and accident records form part of the information gathered by DHP Family.

We use accident anonymised data to monitor safety performance within DHP Family operations.

We keep these records for 8 years.

We will remove personal information from records after 8 years. We will use anonymised data indefinitely or until it is no longer used in monitoring safety to the company.


We work hard to deliver great concerts, festivals and clubnights, so from time to time we might also contact you for market research purposes to help us achieve this. We respect your privacy and will never share your information with third parties unless you give your consent. If you do consent to sharing your information, DHP / alt.tickets will pass on your First Name, Last Name, Email and Booking Information to trusted third-parties such as the promoter, venue or artist.

*Please note, that when required to do so by law, we may also have to share your information with government agencies or other bodies*

Your rights

You have lots of rights in regard to your data.


Contact Us

If you have any questions related to this privacy policy, your rights or need information on your data then you can contact us via post using the addresses below, via telephone using the numbers below or via email datamanager@dhpfamily.com.

St Mary’s School, Plumptre Place
Nottingham, NG1 1LW
01159 415840

2nd Floor, 16a Crane Grove
London, N7 8NN
0208 9858846


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